In the heart of San Miguel de Allende, where old-world beauty meets contemporary creativity, artist filmmaker DaVida Sal is crafting a story of personal and mythic transformation. Her latest work, Leche Roja blends cinematic poetry, feminist themes, and emotional depth into a narrative unlike anything she's done before.

Leche Roja is a bilingual indie vampire film series written, directed, and performed by DaVida Sal. Set in Mexico, the story follows Eva, a 300-year-old vampiress desperate to escape the immortal bond with her domineering husband, Siwa, and reclaim her lost humanity.

Haunted by centuries of longing, obsession, and silence, Eva embarks on a journey of self-redemption, seeking freedom through art, memory, and forbidden rituals. As she navigates new landscapes—from the cobbled streets of San Miguel de Allende to the mystic undercurrents of Morelia—Eva must confront the question: Can a creature of darkness be reborn in the light?

With surreal visuals, poetic dialogue, and a strong feminist core, Leche Roja reimagines vampire mythology as a metaphor for control, addiction, and the transformative power of liberation.

DaVida Sal, formerly known as Love Jordina, is no stranger to reinvention. Born in Tarragona, Spain, she moved to Los Angeles in 2004 to pursue acting, studying at some of the city's most prestigious schools. Her transition into filmmaking came naturally, leading to her directorial debut, WAVES: A Tale of Love and Obsession (2009), shot in San Francisco. Over the next decade, she expanded her voice through feature films like SAVING ISIS (2012), The Secret Covenant (2013), Priority Mail (2014), and the haunting Death in Tulum (2022).

But it is Leche Roja—a three-episode series filmed in Mexico—that marks a defining chapter. In this poetic and emotionally charged story, Sal plays Eva, a woman trapped in a controlling relationship, searching for the path back to herself. With its dreamlike visual style and symbolic storytelling, Leche Roja explores themes of freedom, identity, and transformation, both spiritual and artistic.

"I wanted to create something deeply personal," says Sal, "A story that speaks to the inner battles women face, and the strength it takes to reclaim your voice."

After relocating to San Miguel de Allende in 2021 during the pandemic, Sal found herself drawn to the town's layered beauty and soulful energy. "This place has changed me," she says. "It holds stories in its stones. Being here gave me the stillness I needed to begin again."

The series is a reflection of that stillness and of the creative fire that emerged from it. Working with a small indie crew and limited resources, Sal embraced a handmade, immersive approach. "We weren't trying to imitate anything," she explains, "We let the architecture, the shadows, and the silences speak. The result is something textured, intimate, and true."

Shot in both English and Spanish, Leche Roja bridges cultures and genres. While it contains subtle elements of the supernatural, it is ultimately a meditation on rebirth—through courage, through letting go, and through the alchemy of storytelling.

Beyond filmmaking, Sal is also a published author and visual poet. Her short-form videos, rich in symbolism and raw emotion, have captivated audiences online and reflect the same inner fire that fuels her work on screen.

Now, as she enters production on the final chapter of Leche Roja, set in the city of Morelia, Michoacán, the series is evolving into a singular artistic experience. Sal envisions a feature-length version that will bring together all three episodes into a mythic, redemptive arc, one that speaks not only to personal healing, but to the freedom of creating outside the system.

What's clear is that DaVida Sal isn't just making films. She's carving out her own language of art, healing, and female authorship. With Leche Roja, she invites us into a world where freedom isn't given, it's claimed.

Screening in July

Now, DaVida Sal is launching a 44-day fundraising campaign to complete post-production on Leche Roja: The Arrival—the second episode of her bilingual indie vampire series. The funds will support professional editing, sound design, original music composition, and color grading, ensuring the episode reaches its full cinematic potential. With a goal of $33,313, the campaign will also help fund the final chapter to be filmed in Morelia and support the transformation of the series into a cohesive feature film for festival submissions. "I've come this far with pure passion and perseverance," Sal says. "Now I'm calling on my audience to help me cross the finish line."

Please click HERE to find out more about this series or to GIVE.

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